Hello

A warm welcome to dms. We’re a

direct marketing and digital

agency that specialises in fundraising for charities and not for profits. We’re passionate about what we do and the amazing causes we work for.

From moving someone to give you their first gift, to inspiring lifelong supporters to leave a legacy, we create powerful communications that inspire generosity and action. And we can do it across all channels from good old-fashioned direct mail to DRTV, digital and mobile.

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From acquisition bankers and hugely successful warm mailings, to fully-fledged integrated campaigns - we're proud of our work and we have great fun creating it too. So why not see what currently has pride of place on our walls?

from acquisition bankers and hugely successful warm mailings, to fully-fledged integrated campaigns- we're proud of our work and we have great fun creating it too. So why not see what currently has pride of place on our walls?

Cats
protection

Cats Protection

Regular success
By launching Cats Sponsorship, we created a lucrative and reliable income stream.

Challenge
On average, Cats Protection care for unwanted moggies for 12 weeks before finding them a permanent, loving home. So how could we create a regular giving scheme that gave people a lasting relationship with individual cats?

Creative
We turned the high cat turnover into a strength by giving people the chance to sponsor ‘cat after cat’ in their very own pen, with updates via direct mail, text, email and video.

Results
In just 12 months, 30,000 cat lovers leaped at the chance to become Cats Protection Sponsors, raising over £1,100,000. Purrfection!

Bread and
Water for Africa UK

Bread and Water for Africa UK

Responding in a crisis
The futures of children in Sierra Leone proved to be a successful strategy for this ebola crisis mailing.

Challenge
To create stand out for Bread and Water for Africa UK’s ebola crisis response work, against a backdrop dominated by bigger, multi-media appeals.

Creative
By focusing on children – and the threats to their health, education and future prospects – we gave our creative stand out from other appeals which rightly highlighted the human cost and the urgent need to beat the disease. Emotive copy was supported with impactful photography and a clear and urgent need for support.

Results
The mailing was highly successful, generating a 12.69% response rate and a total income of £29,400 – almost double the target.

World Animal Protection

World Animal Protection

We crafted a new, compelling, DRTV advert that’s true to WAP’s values and mission.

Challenge
A successful control DRTV advert had been running for three years. Our task was to beat it, while introducing the world to a new brand and name (WAP was formerly known as WSPA).

Creative
We wanted to tell a real story with real footage. So we researched hours of undercover video to tell a gripping, authentic story that reflected WAP’s mission to ‘Move the world to protect animals’.

Results
The new advert not only researched brilliantly, it smashed its response target as soon as it hit TV screens.

SPANA

SPANA

Understanding major donors
For SPANA’s first ever Major Donor campaign, we created a specially tailored mailing for 275 of their most valued supporters.

Challenge
To create a deeply engaging mailing that would strengthen the relationship with these loyal supporters and persuade them to make a significant donation of £1,000 to support a specific area of work.

Creative
We developed a detailed, informative and highly personalised direct mail pack. The aim was to make the pack look like it had been specially compiled for them by SPANA’s Chief Executive. It gave our audience a privileged insight into SPANA’s plans and proposed expenditure for expanding their work into a new country; Zimbabwe. The invitation to become a SPANA Zimbabwe Founding Supporter for a minimum gift of £1,000 proved to be a highly compelling offer.

Results
The campaign generated a 28% cash response with an average gift of £770. The mailing justified its high production costs with a net income of nearly £50,000 and an ROI of 4.80.

LEPRA

LEPRA

Celebrity power
We created an ear-catching radio commercial to raise profile and funds for Lepra.

Challenge
To achieve stand-out for a charity with relatively low awareness, in a competitive and crowded media and to elicit a text donation response – in 30 seconds!

Creative
We managed to secure Stephen Fry, a long time Lepra supporter, as the voice over for a script tailored to his unique delivery.

Results
The ad created a boost in awareness and elicited a very strong donating level for this type of channel.

Worldwide Cancer Research

Worldwide Cancer
Research


Our word is our bond
When we say we can achieve in excess of a 30% response for a prize draw mailing – we mean it.

Challenge
In a difficult climate with falling donations, our task was to create a brand new prize draw pack for Worldwide Cancer Research which delivered strong results.

Creative
We developed a pack with serious doormat impact. The approach was authoritative, official, important and believable – with a legal looking bond at its heart. To create the right look and feel, the devil was in the detail.

Results
The ‘Bond’ pack has generated a massive 32.38% response rate, beating the control by over 10%!

Macmillan
Cancer Support

Macmillan Cancer Support

Pure skill
We created the UK’s first ever DRTV advert for a cause-led lottery – and it worked a treat.

Challenge
Macmillan’s weekly lottery gives people the chance to support the charity in an alternative way to traditional fundraising. It had been advertised in press and online, but it was our job to make it work on TV.

Creative
Building on our long experience of prize-led fundraising, we developed an engaging DRTV advert that perfectly balanced the serious cause with the fun of playing a lottery.

Results
The initial four-week run was a huge success, so much so that the advert hasn’t been off our screens since.

Beatson
Cancer
Charity

Beatson Cancer Charity

Involving
We created a hugely successful integrated Christmas campaign for Beatson Cancer Charity aimed at building interest, engagement and ultimately income for the charity

Challenge
Our task was to develop a compelling, integrated Christmas appeal to stand out at the most competitive time in the fundraising calendar – enabling Beatson Cancer Charity to engage with their existing supporter base and motivating them to respond.

Creative
The chosen creative revolved around the Beatson Bauble – an involvement device which gave donors an opportunity to send a personal message of support. This was supported with a highly emotive case study in the letter and a clear justification for support.

Result
Almost 100 baubles were returned by donors and used to decorate Christmas trees at the Beatson. The mailing also delivered an impressive 5.6% donating response rate and raised almost £20,000 – with an extremely high average gift of £71. In addition, we used the appeal as a springboard for launching Beatson Cancer Charity on social media. Within eight weeks of this launch the charity had over 4,000 Facebook fans, a following on Twitter and a clear strategy for social media.

On the sofa with dms

you've seen our work, now it's time to say hello. Choose a name to see us.

 

Shirley
Saunders

Head of Production
I started out in the print industry working for HSBO over 20 years ago. My work with my main client at DMS takes me out to Cape Cod at least once a year. At the weekend I like going for long walks in the Countryside, especially if there is a pub lunch involved.

Simon
Coulthard

Deputy Creative Director
I started my copywriting career as a fresh-faced graduate who loved writing and ideas. I'm glad to say that a decade on I still love what I do.

Dawn
Stiles

Studio Manager
Dawn has been our Studio Manager for seven years. She has a passion for good typography and loves nothing more than a challenging bit of Photoshop work.

Nick
Pride

Managing Director
Advocate of the power of data insight, the truth of a story, and beautifully crafted creative I'm lucky to work with a committed, talented bunch of people who make that happen.

Shaun
Crawford

Creative Director
Winner of over 60 international awards, Shaun is a rare find – a creative who can balance both brand and responsive marketing.

Mark
Simmons

Head of Data
I've been working in print and production since 1985 and was invited to join DMS to buy print in 2001. I moved into our data side five years ago. I love traveling and relax with a glass of wine.

Jody
Cluett

Senior Account Manager
Since starting at DMS, Jody's been on a variety of clients including Cats Protection and studying for her IDM diploma. When she gets time, Jody loves nothing more than a walk with her dog, Leo.

Alison
Jarvis

Senior Account Director
I joined DMS in 2011. Over 20 years working with nfps and their agencies in fundraising and communications, my guiding philosophy is to enable client growth through employment of all its assets. I love animals, going out and of course my kids!

Claire
Stephenson

Account Director
I've worked at DMS for four years. Getting to know my clients and getting under the skin of their cause is what I am passionate about. In my spare time I play rugby (despite my small stature!)

Kate
James

Kate has racked up over 8 years experience managing direct mail, telemarketing, online, tv, radio and integrated campaigns. On top of managing our biggest client. Kate juggles caring for two children (and a husband), three dogs, a variety of fish and cat called Dave!
20 clients currently working with us

If your acquisition isn’t acquiring, your warm mailings leave
your supporters cold or your digital fundraising flopped… don’t keep it to yourself.

Share your fundraising woes with us and we’ll give you our independent, expert opinion on where you’re going wrong. We’ll then see what we can do to help you solve it.

To share, please email enquiries@dmsagency.co.uk

A problem shared

If your acquisition isn’t acquiring, your warm mailings leave
your supporters cold or your digital fundraising flopped… don’t keep it to yourself.

Share your fundraising woes with us and we’ll give you our independent, expert opinion on where you’re going wrong. We’ll then see what we can do to help you solve it.

To share, please email enquiries@dmsagency.co.uk

A problem solved

We’re incredibly lucky to work with some amazing charities and not for profits. Whilst we’re just starting out with some clients, others like Worldwide Cancer Research have been with us for over twenty years!

action for blind people
bread and water for africa
beatson cancer charity
cafod
cats
British Red Cross
hft
ifaw
lepra
macmillan
mind
rhs
spana
tht
woodgreen
world animal protection
worldvision
worldwide cancer research
poppy scotland
Combat Stress
Chelsea and Westminster Health Charity

We’re incredibly lucky to work with some amazing charities and not for profits. Whilst we’re just starting out with some clients, others like Worldwide Cancer Research have been with us for over twenty years!

Thinking like a supporter

A couple of days ago I wrote about the importance of the supporter’s view of the Fundraising Preference Service.  The next day one of our clients had to deal with an irate supporter complaining ... Read More

Thinking about the Fundraising Preference Service

Sent our response to the FPS working group today (here’s the link to the Read More

The whirligig of time

Reading the report from the NCVO about the future of fundraising, and its Scottish equivalent also published a day later, together with the IOF’s own proposals from last week, I feel mis-re... Read More

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We’re not just another agency claiming to be a specialist in fundraising. We’ve got over 20 years experience working with some of the UK’s leading charities.

We have a wealth of experience in cause and prize led communications, events, DRTV, legacy marketing and, more recently, social media, digital and mobile too.

We genuinely believe we have the creativity and knowledge to help you. That’s why we hope you will get in touch.

If you’d like to find out more, meet us in person or simply
say ‘hello’, then we’d love to hear from you.

DMS, Rodney House,
Rodney Road,
Cheltenham,
GL50 1HX

We’re not just another agency claiming to be a specialist in fundraising. We’ve got over 20 years experience working with some of the UK’s leading charities.

We have a wealth of experience in cause and prize led communications, events, DRTV, legacy marketing and, more recently, social media, digital and mobile too.

We genuinely believe we have the creativity and knowledge to help you. That’s why we hope you will get in touch.

If you’d like to find out more, meet us in person or simply
say ‘hello’, then we’d love to hear from you.

DMS, Rodney House,
Rodney Road,
Cheltenham,
GL50 1HX

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DMS is a Cheltenham-based direct marketing agency. We're a strong team of direct marketing professionals whose roots lie in rigorous, hard-working direct response fundraising. As a leading direct marketing agency we offer an integrated, brand-literate service and are media-neutral in our approach for our charity and not for profit clients. Our role is to inspire a positive donor response with every communication.

Privacy Policy

Privacy Policy

This Privacy Policy sets out the data processing practices carried out through the use of the Internet and any other electronic communications networks by Direct Marketing Strategies Ltd (DMS). If you have any requests concerning your personal information or any queries with regard to these practices please contact us at privacy@dmsagency.co.uk. Please note that all data thus captured will be used and held in accordance with the requirements of the Data Protection Act 1998.

Information collected

We collect information from visitors to this website through the use of online forms and email hyperlinks. We collect your details when you email us with an enquiry.

Use of personal information

We process personal information collected via this website for the purposes of:

 

Data Capture Information

We will send you information according to the preferences you submitted via our online form. If you would like to change these preferences at any point, please email us at privacy@dmsagency.co.uk, or call us on +44 1242 584175. Alternatively you can also write to Data Protection Representative, DMS, Rodney House, Rodney Road, Cheltenham GL50 1HX

Marketing

Please note that your information may be used to send you details of those products or services that we offer that we have identified as likely to be of interest to you. This will be in accordance with the preferences that you indicated when you completed the online form.

If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email or post) that we use to contact you, please contact privacy@dmsagency.co.uk, or write to Data Protection Representative, DMS, Rodney House, Rodney Road, Cheltenham GL50 1HX

Disclosures

We will not share your data with third parties unless we are obliged to disclose personal data by law, or the disclosure is ‘necessary’ for purposes of national security, taxation and criminal investigation, or we have your consent.

Other websites

Our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

Subject access requests

You have the right to see what personal data we hold about you. To obtain a copy of the personal information we hold about you, please write to Data Protection Representative, DMS, Rodney House, Rodney Road, Cheltenham GL50 1HX. Please note that we reserve the right to charge a fee of up to £10 for any such request.

Internet-based transfers

Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that data you pass to us may be processed outside the European Economic Area, although the data will always be held securely and in line with the requirements of UK data protection legislation. By communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.

Use of cookies

A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. Find out more about cookies on www.allaboutcookies.org.

We use cookies to identify you when you visit this website and to keep track of your browsing patterns and build up a demographic profile.

Most browsers will allow you to turn off cookies. If you want to know how to do this please look at the menu on your browser, or look at the instruction on www.allaboutcookies.org. Please note however that turning off cookies will restrict your use of our website.

We use the following cookies on our site:

Type of cookie Cookie name How long does it stay on my computer? What is it for?
Google Analytics _utma For two years from when it is set Automatically set when visiting any of our pages. Enables the use of the Google Analytics web statistics service.
Google Analytics _utmb For 30 minutes after your last activity on the site Automatically set when visiting any of our pages. Enables the use of the Google Analytics web statistics service.
Google Analytics _utmc When you close your browser Automatically set when visiting any of our pages. Enables the use of the Google Analytics web statistics service.
Google Analytics _utmz For six months from when it is set Automatically set when visiting any of our pages. Enables the use of the Google Analytics web statistics service.
Google Cookie _ga 2 years after last visit to the website. Automatically set when visiting any of our pages. Enables the use of the Google Analytics web statistics service.
Google Cookie _gat 30 minutes since last activity . Automatically set when visiting any of our pages. Enables the use of the Google Analytics web statistics service.
DMS Cookie jd_cookie_ 121409 For three months from when it is set Agreeing that you accept the cookies set on this site.

 

Amendments

Please note that this privacy policy is subject to change from time to time. It was last updated in April 2015.