Archived Items:


Hendrick’s gin - The packaging and website is pitched perfectly at an audience seeking individuality in a commodified world.
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Riverford Organic – Riverford strike me as one of those rare organisations – a successful commercial company founded on genuine good intentions and beliefs.
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Innocent drinks – I have to confess I’d never really heard of Innocent drinks before my teenage kids started buying them and leaving the cartons in the fridge. A big mistake.
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Monkey Shoulder - What I love about the Monkey Shoulder, ‘Kooky Tree House’ idea is you have a total brand experience
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Zopa - Imagine a world where people didn’t need banks. Where ordinary people with money to lend and ordinary people wanting to borrow could come together and help each other out.
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Gardens Illustrated magazine - Here’s a turn up for the books. First it was the Beano, then Shoot!, then the Melody Maker. Many years later I now subscribe to Gardens Illustrated Magazine.
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Marmite - I love Marmite. But I actually hate Marmite, its horrible stuff that’s brown and sticky and smells!!
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Virgin - Brands, as far as I know, grew out of the need to promote and sell an individual product. But it appears this has developed into.
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Neal’s Yard - I really love Neal’s Yard Remedies...the quality of their products, the gorgeous packaging (which looks fantastic on my bathroom shelf) and their brilliant staff...
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John Lewis - This is a brand for our times, and one going from strength to strength.
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Boardman Bikes – I just got one of these cracking road bikes, and indeed it’s a thing of beauty.
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Elephant parade – If you love elephants, you’ll love the Elephant Parade: 275 individually designed elephant sculptures currently delighting the crowds on the streets of London.
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Boots the Chemist - Boots is a brand I’ve grown up with. From fond memories of excitedly buying suncream before setting off on the family summer hols, to throat sweets and medicines when one of us had the lurgy.
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White Stuff - A brand I really love is White Stuff clothing. It’s a really creative and different brand – from its very quirky window displays to its weird competitions!
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Animal - Animal is the brand I love. I love the logo design with its curvy but square writing, and I love the funky colours and designs on their merchandise.
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Orla Kiely - From bags and purses to home linens and furniture, the Orla Kiely brand really engages with me.
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The Flaming Lips - Yes, ok they’re a band not a brand. Yet for over two decades they’ve consistently created the most innovative, creative, bizarre and downright ace music around, backed up with the kind of live gigs only the Lips could ever create.
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Bosch - Having married into a German family, you could argue that I’m as biased towards Deutschland as a World Cup ref, but I really believe that, when it comes to white goods, it’s Germany 1 – The Rest of the World 0.
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