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2019 HAS SEEN POPPYSCOTLAND SMASH THROUGH THE £1MILLION MARK IN LEGACY AND INDIVIDUAL GIVING FUNDRAISING FOR THE FIRST TIME IN THEIR HISTORY.

WE’RE PROUD TO HAVE PLAYED A PART IN HELPING THEM ACHIEVE THIS. 

Working with Poppyscotland since 2015 on a retained strategic partnership led relationship we have seen the programme go from strength to strength. What started as a few appeals focused around Remembrance tide has evolved into a full Individual Giving programme covering warm, acquisition, gaming and legacy; from strategic planning right through to print management.

From the award winning 1918 Poppy Pledge – a year-long, centenary campaign to pay tribute to those who fought in The Great War, to the multi-channel Arras campaign to commemorate the 100th anniversary of the Battle of Arras and its 46,000 Scottish casualties. We’ve worked with Poppyscotland to make sure every key anniversary is commemorated in a fitting way and raises vital fundraising income.

Brave, bold and passionate clients have enabled us to push the boundaries and think outside the box to deliver successful all-year-round campaigns which produce results. Understanding their supporters through research, testing new channels and developing propositions enables us to continuously test, learn, refine and grow the programme.

“We’ve been working with DMS for a number of years now. It’s a great relationship where they feel more like an extension of the team. Working with them we have transformed our fundraising programme. Their understanding of our charity needs, knowledge of the cause and gaming sector, insight and creative has enabled us to develop some really powerful and engaging campaigns that have delivered great results. There’s more good things to come so long may it continue!”

£1M
IG and Legacy income
5.7:1
The Poppy Pledge ROI
184%
Arras Centenary target

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