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To give YMCA’s donors a positive reason for donating rather than focusing on guilt. |
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We created the ‘Disappeared’ appeal which focused on the positive outcome of Becky, a YMCA beneficiary, to demonstrate what could be achieved with a small donation. |
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Donors are tired of charitable asks for funds and increasingly want to know what charities do with their money. |
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The YMCA is an organisation with a belief that all young people need a chance in life. |
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The cut out shadow depicting a homeless child dramatised what YMCA do with a positive twist – they rescue vulnerable children from the street and bring them into the caring environment of a YMCA. |
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