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Mixing traditional campaign media channels with shareable video content for social

A short film transported the viewer in to the heart of an adoption centre as it prepared for the cat’s Christmas dinner. Positive and heart-warming the social content was tested against more static posts and proved to be the outright winner.

Not only did it elicit the most shares it triggered the highest donations. The content also helped reach a wider audience rather than the initial supporter base who had been targeted.

The Festive Feed delivered a 690% increase in digital donations compared to the equivalent autumn campaign. Overall the campaign delivered a ROI of 4.6.

690%
RISE IN DIGITAL DONATIONS
4.6x
RETURN OF INVESTMENT

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