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Our pack increased the sense of urgency whilst also being quick to read and enter. An immediate exciting hook was developed with the potential for instant wins in pre-draws. This was achieved whilst also maintaining a balance between the prize draw element and IFAW’s cause focused projects. The pack proved to be a success, engaging our audiences and outperforming all targets. We delivered a 7% increase in response rates when compared with the average of all other mailings through the year.

7%
INCREASE IN RESPONSE RATE

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