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We attracted a younger audience to the Macmillan weekly lottery through an integrated campaign, that focused on how it was a fun and easy way to support Macmillan Cancer Care.

A 60 second DRTV (with 45 second cut down) was produced alongside online display and press advertising. Working closely with our media partners we focused on a younger demographic and provided multiple response routes e.g. SMS, phone and online.

Originally set for a three month test, the ad performed so well with strong CPA that it continued to be transmitted four years on.

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