MACMILLAN CANCER SUPPORT
71% UPLIFT IN PRIZE DRAW RESPONSE
To run against Macmillan’s control pack we explored different creative styles and formats to create a fresh and exciting approach to their prize draw. The new pack deftly balanced the excitement of winning with the trust and recognition of the Macmillan brand. Four weeks after mailing, our pack had doubled expectation for income with a 71% uplift in results.