Encouraging climate action for the decade of change
Challenge
Public sentiment towards climate change is either cynical or pessimistic. Greenpeace wanted to change that. So they turned to DMS to help inspire supporters to feel that recovery was possible if we made the 2020’s a decade of change.
Solution
We created a hard-hitting integrated campaign that spelled out just how high the stakes are, but also that we had the technologies to use, if only the will was there to use them. Social ads, DM appeals and a powerful short film rallied the public to demand multi-national companies to take action before it was too late.
3
x
FUNDRAISING
TARGET
TARGET
2
m+
VIEWS
Result
Donations to the DM were nearly triple what was budgeted, while 2020 – The Decade of Change has achieved 2.2million views on Facebook and Instagram.
