Transforming the Christmas Raffle programme
Challenge
To continually evolve our already high-performing Marie Curie Raffle programme, to keep ahead of rising production costs without compromising ROI.
Solution
A creative and strategic review identified quick wins and audience-specific challenges requiring deeper thought. Hypotheses were formed and multivariate testing generated rapid insights at segment level.
52.8
%
UPLIFT ON
BUDGETED ROI
BUDGETED ROI
47.4
%
INCREASE ON BUDGETED
RESPONSE RATE
RESPONSE RATE
Consistent year-on-year KPI growth
Result
The enhanced testing framework has delivered measurable growth, with year-on-year uplifts of 52.8% on ROI and 47% on response rate. It has also informed an ever-evolving toolkit of techniques to boost response rate, increase gift values or reduce costs.
