Making student hardship impossible to ignore
Challenge
The May Scholarship Appeal is the most important of the year, with donations directly funding hundreds of student scholarships. But post-pandemic performance was uncertain, and Leeds needed an appeal that could inspire supporters in a difficult giving climate.
Solution
We created Future First, an integrated appeal, which powerfully underlined the importance of alumni-funded scholarships in a cost-of-living crisis.
£
270,000
RAISED
102
%
ABOVE INCOME
TARGET
TARGET
Leeds’ most successful May Scholarship Appeal
Result
Future First raised more than £270,000, exceeding the income target by 102% and becoming Leeds’ most successful May Scholarship Appeal to date.
Despite a challenging economic climate, the campaign proved that powerful storytelling, insight-led targeting and a tailored strategy can drive exceptional results.
